Gordon Borrell/
CEO Borrell and Associates
RBR-TVBR February 5, 2020

Gordon Borrell/
CEO Borrell and Associates
RBR-TVBR February 5, 2020

“The radio industry is carving out large chunks of the advertising pie from other print and broadcast competitors who also sell digital media to local businesses.
Our survey of ad buyers…shows that radio’s most at-risk customers are the ones who aren’t being offered a digital package by their sales reps.”

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